Lookad is one of the leading advertising agencies in Eastern India

Advertising agencies are those firms that book advertisement space and time, design print on television, radio and internet advertisements, create new promotional ideas and do research surveys to help a client enter and succeed in a particular chose market. Advertising- agencies are not dependent on the advertisers because they have their own set of principles for the services they provide on behalf of their clients. The usual clients of advertising `agencies include corporations, partnership and sole proprietorship businesses, nonprofit seeking organizations and the government agencies. Depending on the aim of the advertisers, advertising. agencies may be employed to create commercial messages. This is also known as an advertising campaign. Such agencies can be small or large. Their size can be measured in capitalized buildings. Now capitalized buildings are the total of all the measured business which passes through the hands of the agencies. Such agencies having a large number of employees normally have multiple locations. The additional offices may be regarded as service offices, and provide local services.

The constant evolution of advertising: agencies is such that they can provide far more than normal advertising. A complete package of such agencies takes into account the services of branding, advertising sales promotion, public relations, event planning, traffic, media planning and buying, package designing, sports marketing, product placement and marketing and selling of the goods and services of their clients. For many economic reasons, advertising agencies prefer to set up an Agency of Record relationship with their clients. This relationship contains a stipulated time limit and has details regarding fees, ownerships, commissions as well as termination clauses. A project work is the work done by advertising agencies without any concern for benefit. In such cases, the project is independent, and the price is managed accordingly. If we consider the likes of advertising agencies, then it can be assumed that the firms only produce advertising.

Advertising agencies cater for valuable resources of any enterprise which seeks to increase the customer base. Such agencies are generally backed by firm knowledge about media placement and business strategy. The focus of various agencies may be different. Some may provide for a few large clients and not consent to new accounts. At the same time, some agencies may maintain stability with bigger companies. The bigger companies can also improve the reputation of small businesses. Ideally the advertising agencies should be familiar with the concerns of the small businesses. They must understand the considerations of the small businesses.

One of the best ways to choose from advertising agencies is to ask someone whom you can trust. If there is any advertisement that you genuinely like, then you can call up that business and leave a compliment for their pleasurable taste. You can then go on to ask about who does their advertisement copies. The relationship between the client and the agency should be based on trust. You can choose to work with any of the agencies with whom you have a substantial relation. The services that you will get will cost a considerable amount which will make you feel positive about your satisfaction throughout the relationship.’

Important Media Planning Elements

This infographic highlights the essential components of media planning.

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Things That Can Ruin Your Brand Identity

It takes a commendable effort to build a brand identity. However, small mistakes can ruin the name of your brand in no time. It may take years to build the reputation once again. Here are things that can ruin your brand’s name and identity in the market.

Lack of cohesive planning
The foundation of any business is a solid plan. Lack of cohesive planning can ruin the entire image of your company in the market. You plan must be a concrete one with no loopholes. Do not go for short-term thinking. When it comes to sustaining an image, long-term planning is extremely crucial.
Inconsistency
Inconsistency is another factor that can ruin a brand. Your brand is just more than a logo and tagline. If you are not consistent with your message, then your audience will soon forget you. You need to be creative keeping your message consistent.
Breaking brand promises
Nothing more upsets your audience than breaking brand promises. Breaking promises will force your audience to shift loyalties and will dent your company’s image in the market. It will also give an opportunity to your rivals to point fingers at you.
Not hearing the audience
It is important to pay attention to audience feedback. Incorporating their views is crucial to succeed. Brands not hearing their audience are bound to fail. Hence, it is essential to pay heed to consumer feedback.
Professional expertise always helps in maintaining a brand identity. There are several advertising agencies in kolkata and brand communication agencies that help you maintain your image in the market.

Online Media Planning: Basics and Various Facets

Online media planning is a digital initiative used by organizations to achieve their internet marketing goals. Here, companies use the online media to promote their brands and ensure that the message is delivered to the target audience thereby creating a brand identity for themselves.

Online media planning: Basics

The planning phase is an important part of the entire process. This phase identifies the goals the organization wishes to achieve. These goals include creating awareness about products and services and educating buyers about them. It also involves ways to manage communication.

Facets of online media panning

Some of the important facets of online media planning are as follows:

Planning of the campaign

A campaign whether big or small needs a robust planning and investment. Companies need to identify their target audience and the overall campaign goals. There are various online tools through which they can research and analyze the demographics of the audience.

A dedicated marketing policy

The true essence of media planning is to convert perspective viewers into real customers. Hence, a dedicated marketing policy is important. With the help of such a policy, companies can overcome the hurdles on the way of building a positive image.

Creativity and brainstorming are extremely crucial in online media planning. It is handy to hire the services of a professional who has the expertise in this domain. There are many advertising agencies that offer this service. Companies interested in online media planning can hire the services of such agencies.

Tips for producing a television ad

A robust broadcast media, television has the potential to influence the buyers. Producing a television commercial may seem a daunting task. However, with proper planning and the right production tools producing a tv ad is easy. Here are some effective tips for producing a television ad.

Set clear goals and represent your brand clearly

It is important to set clear goals. Find out what you want to convey to your audience. Since it is all about creating a brand identity, hence it is important to represent the brand clearly. You must use clearly represent your brand’s name and logo in the commercial.

Find out about your target audience

Since television is a mass medium, hence you need to know about your target audience. Find out whom you are trying to reach and know their demographics. Use the facts to understand your viewers. Once you know them, you can tune your ad accordingly.

Prepare a script          

It is vital to write a solid script. Refine your script several times. You can hire the services of an advertising agency to create your script since it plays an important role in the production of the ad.

Keep it simple and crisp

Since you just have a minute or so to impress your audience, therefore, you must keep your message simple and crisp. The overall storyline must be lucid.

Just like any advertising campaign, you must have a robust strategy and have a clear picture of your brand in mind. Spend some time in brainstorming to get the necessary ideas.

Tips for creating an effective print advertisement

Print media is a great way to reach a range of audience. Over the years, this medium of advertisement has influenced buying decisions of customers in a big way. Print ads can be restored for a long period and in this article, we will discuss certain tips for creating an effective ad.

A clear and concise message

It is important to deliver a clear and concise message. Readers tend to ignore a message that it too lengthy. Every word counts in a print advertisement and hence, it is vital to ensure that each word makes an impact and makes it mark in the reader’s mind.

Use of images and graphics

Graphics and images play an equally important role in grabbing the readers’ attention. It is vital to use impactful images that instantly hook the readers’ attention. Engaging advertisements use a clever mix of images and graphics to make the desired impact on readers.

Use of proper fonts                

Just like images, fonts too play an important role in creating an effective copy. Several creative fonts help attract the reader’s attention.

It is always handy to take professional guidance. Several advertising agencies in kolkata market conceptualize and design print ads on the behalf of their clients.

Banners: A great way of advertising

Banners have always been one of the most effective advertising mediums. Be it events, promotions or launches, banners have played a critical role. However, it is important to design the banner in the right way to create an impact on the audience. To generate a positive response from the audience, it is important to get the right images, text and layout.

Banner Printing: A vital aspect

Printing of banners plays an equally critical role in as that of the message. It is important to get them printed from professionals to engage the target audience. It is essential to ensure that experts design the banner.

Colors are an important consideration as it affects human psychology. So, it is crucial to choose colors wisely. A color can either make or break a banner. Fonts too play an essential role and hence one must choose them extremely carefully.

Location

It is vital to put banners in the right location. To capture the attention of the audience, it is crucial to put them in crowded places so that more people can view them. It is equally essential to ensure that tall trees and buildings do not surround the place. In such a case, the banner will get lost.

Many advertising agencies offer inputs on banners. They even design banners on behalf of their clients. Companies can approach these agencies and ask them to design their desired banner.

How to Get Your Television Ad Right

Television advertising is one of the most powerful ways to make an impact on the target audience. The reach of TV is massive and a well-crafted TV ad can influence the buying decision of customers. Let us see how you can get your TV ad correct.

Know the target audience

Just creating a random ad will not have any value. You must know your target audience before creating an ad. Understand whom you want to influence through your ad. Once you know your target audience, it will be easy for you to create the ad content.

Prepare a robust script

Script plays a vital role in TV advertisement. The success or failure of your ad depends a lot on your script. The length of your script depends on the amount of airtime you have purchased. Use short and catchy sentences to grab the attention of the audience.

An appealing video

Video is one of the most critical aspects of a TV ad. An appealing video is required to convey the right message. It is essential to deliver the message within a short time frame. Plan an engaging video.

A matching audio

Since television is an audio-video medium, it is important to develop an audio that matches the video. It is vital to merge the audio with the video in the right way to deliver a strong and powerful message.

A call to action

Every ad must have a strong call to action. Your customers must know what you expect them to do after watching the ad. A strong call to action is an essential aspect of any ad.

Many professional advertising agencies help companies formulate and develop a television ad. You can hire the services of any such agency to plan and implement your ad. Some of these agencies also offer TV ad monitoring service through which you can monitor your ad in real-time.

Benefits and importance of advertising agencies

In the modern era, advertising agencies play a critical role in helping companies build a brand identity. These agencies offer many benefits to business enterprises. Here are the advantages of hiring the services of a professional agency.

Business slogans on a road and street signs

Expertise and knowledge

Advertising agencies in kolkata have the expertise and knowledge about the latest trends in the market and hence you can get the most effective solutions of your marketing needs. The agencies have the access to the copywriters, creative directors, designers and other concerned people who help you craft the right message.

Development of brand elements

An ad agency makes it easy for you to develop brand elements like tagline and logo. These brand elements help develop brand awareness. The in-depth research of the agency helps you reach the target audience. Reputed ad agencies have all the right tools to design the right elements.

Save time and money

Hiring a credible agency saves your valuable time and money. When you try to develop a campaign on your own, your staff members would be busy doing that rather than focusing on their work. On the other hand, when your advertising agency does the work for you, it gets you affordable rates from newspapers, televisions, radio stations, etc.

Expert opinion

To make a message impactful, it is important to take the advice of an expert. Every ad agency has experts working on various aspects of a campaign. Therefore, you can expect the result to be a satisfactory one.

Control

Hiring a credible agency gives you the strategic control of your campaign. You can always talk with the experts and tell them about your requirements and objectives. Credible agencies offer helpful insights on how to make your campaign successful. You can create a high-quality campaign by working in tandem with the ad agency.

Before hiring an agency, it is important to do proper research. Check out reviews and talk to its clients to know how effective it is in the market.

How to choose a media buying agency?

Media buying is an important aspect of advertising. The success of an advertising campaign depends a great deal on the medium. However, choosing the right media buying services firm can be a little difficult. Here, we will tell you certain tips that will help you in your choice.

Experience

Though anyone can buy a media, it is important to choose an agency with enough experience. Hire an agency that gives you the best placement at the most cost-effective price. Therefore, it is important to do some research on the agency before hiring.

Know your needs

Before hiring an agency, know your needs. Unless you are clear of your goals, you cannot convey them to the creative planners. Find out if you are trying to create an entirely new brand or a new form of advertising. Clear communication and goals will help you approach the right agency.

Interview agencies

You must interview agencies and find out how they will achieve your goals. Study their earlier campaigns and see samples of their work. Ask several questions related to cost and positioning of your message. Hire only if you are satisfied with the answers.

Know the media strategy

As a client, you have the right to know the media strategy that your agency will adopt. The media strategy adopted by your agency will determine whether you have been able to make an impact on your target audience or not. Analyze the strategy and discuss with your agency your own point of view.

Negotiation

Negotiation is an essential aspect that you should consider before hiring an agency. Media buying is an expensive affair and therefore it is handy if you know the charges of different mediums. This will help you get a good deal.

It is always useful to hire an agency that offers you a broad range of advertising services. A credible agency helps you build brand identity and take your message to the target audience with ease.