Lookad is one of the leading advertising agencies in Eastern India

Advertising agencies are those firms that book advertisement space and time, design print on television, radio and internet advertisements, create new promotional ideas and do research surveys to help a client enter and succeed in a particular chose market. Advertising- agencies are not dependent on the advertisers because they have their own set of principles for the services they provide on behalf of their clients. The usual clients of advertising `agencies include corporations, partnership and sole proprietorship businesses, nonprofit seeking organizations and the government agencies. Depending on the aim of the advertisers, advertising. agencies may be employed to create commercial messages. This is also known as an advertising campaign. Such agencies can be small or large. Their size can be measured in capitalized buildings. Now capitalized buildings are the total of all the measured business which passes through the hands of the agencies. Such agencies having a large number of employees normally have multiple locations. The additional offices may be regarded as service offices, and provide local services.

The constant evolution of advertising: agencies is such that they can provide far more than normal advertising. A complete package of such agencies takes into account the services of branding, advertising sales promotion, public relations, event planning, traffic, media planning and buying, package designing, sports marketing, product placement and marketing and selling of the goods and services of their clients. For many economic reasons, advertising agencies prefer to set up an Agency of Record relationship with their clients. This relationship contains a stipulated time limit and has details regarding fees, ownerships, commissions as well as termination clauses. A project work is the work done by advertising agencies without any concern for benefit. In such cases, the project is independent, and the price is managed accordingly. If we consider the likes of advertising agencies, then it can be assumed that the firms only produce advertising.

Advertising agencies cater for valuable resources of any enterprise which seeks to increase the customer base. Such agencies are generally backed by firm knowledge about media placement and business strategy. The focus of various agencies may be different. Some may provide for a few large clients and not consent to new accounts. At the same time, some agencies may maintain stability with bigger companies. The bigger companies can also improve the reputation of small businesses. Ideally the advertising agencies should be familiar with the concerns of the small businesses. They must understand the considerations of the small businesses.

One of the best ways to choose from advertising agencies is to ask someone whom you can trust. If there is any advertisement that you genuinely like, then you can call up that business and leave a compliment for their pleasurable taste. You can then go on to ask about who does their advertisement copies. The relationship between the client and the agency should be based on trust. You can choose to work with any of the agencies with whom you have a substantial relation. The services that you will get will cost a considerable amount which will make you feel positive about your satisfaction throughout the relationship.’

How Businesses Can Benefit from Print Media

Print is one of the oldest forms of advertising and even after the Internet revolution, it continues to remain relevant in the modern era. There are thousands of newspapers and magazines published around the world that enjoy a credible readership. Print media offer advantages that help companies take their business to the next level. Let us see how enterprises can benefit from print publications.

Many readers

Magazines and newspapers enjoy a huge readership. A single newspaper or magazine passes through several hands and hence it allows firms to reach a range of audience. Unless it is thrown in the dustbin, there are prospects of its influence on its readers. With proper graphics and images, advertisements in print can captivate the audience.

Catering to specific audience

Each product is different and caters to a particular section of the audience. Print allows companies to place their advertisements in newspapers/magazines catering to the specific section. For example, if a product is for athletes, then it must be placed in a sports magazine.

Flexibility

Flexibility is one of the greatest advantages of print media. Advertisers can choose whether they want to give a full-page, half-page or quarter-page advertisement. Companies can ask for specific placement of their ads. Prices vary as per position and publication. This flexibility gives print a competitive edge over others.

Control over appearance

Companies can control the appearance of their ads in print publications. They can choose the fonts, graphics, typography and the color of reproduction they want. There is less control over them in other media. Visual appearance matters a lot in an advertisement and has a distinct impact on readers.

Long lifespan

Compared to other media, print enjoys a longer lifespan. Newspapers and magazines are treasured for valuable references. There are high chances of the new generation looking at old ads and getting curious to know about the company and its products.

Over the years, print advertisement has undergone a massive change. New technologies have made print ads more effective. Today, every company, big or small, strives to book spaces in major publications.

Print media offer real value to an advertiser who wants to reach audience matching the demographics of the publication. It helps companies to build a brand identity. Many advertising agencies release ads for various newspapers and magazines. Working with these agencies can benefit companies immensely and help them reach their target audience. Advertising using the right media help enterprises gain an edge over their competitors.